There are several popular pricing models among agencies and the most widespread is a percentage of the costs for ads on Facebook.
We believe this model is not very good because it does not encourage the agency to reduce the costs of your advertising. The more you spend on Facebook, the more the agency gets.
The second popular model is for the price to be determined by the number of advertising posts on your Facebook wall. Yes, this is one of the parameters by which we determine the price, but it is not leading, because again it does not give an incentive to optimize the ads on Facebook but to publish the maximum number of posts in order to earn more money.
We determine the price for our service according to the goals set. The higher your expectations and the results you want to achieve, the more work awaits us.
We always strive to achieve a perfect balance between budget and number of ads. According to us, this is the key factor for a successful advertising campaign on Facebook.
Keep in mind that people quickly detect ads and usually do not like the idea of being pushed and if we overdo the number of posts it is very likely to repel them rather than attract them.