Advertising on Google

Using Google Ads provides numerous benefits for your business that can significantly increase online presence and substantially enhance the effectiveness of marketing objectives:

1. Every day, there are over 3.5 billion searches on Google, offering huge potential for reaching new customers and increasing sales.
2. With Google Ads, your ads appear at the top positions in search results, significantly increasing visibility and the likelihood of clicks and attracting potential customers to your website.
3. Google Ads provides detailed analytics tools that allow easy measurement of the effectiveness of your advertising campaigns, giving you a clear picture of the return on investment (ROI).
4. Google Ads allows targeting by demographics, location, interests, and behavior. This enables reaching the most suitable audience for your business and maximizing the cost-efficiency of the advertising budget.
5. With advertising on Google, you can generate quick results and see the impact of your ads in real-time, which allows timely corrections and optimizations to achieve maximum results.
6. Google Ads gives you the ability to control the advertising budget, adjusting it according to the needs and capabilities of your business.

Google Ads is a powerful tool that can support the growth and success of your business, providing the necessary resources to effectively reach your target audience.

Unlike most agencies that set the price as a percentage of Google advertising costs, we use an approach based on the specific needs and structures of your campaign. Here's what our process includes:

1. The price depends on the number of campaigns and ads within them. More complex campaigns with multiple ads require more time and effort for setup and management, affecting the final price.
2. The size of the budget is an important factor. A higher budget requires more in-depth optimization of keywords and ads to ensure maximum return on investment. The higher the budget, the more effort is put into monitoring and optimization.
3. We invest time and resources in analyzing your target audience and competition. This includes detailed studies and analyses, ensuring that your ads are targeted at the most appropriate users and achieve maximum effectiveness.
4. Our approach is flexible and customized according to your specific needs and goals. This means we can offer different packages and solutions that match your business and budget.
5. We provide ongoing optimization of your campaigns and deliver regular reports on their effectiveness. This gives you transparency and confidence that your advertising investments are in good hands.

Our goal is to achieve a perfect balance between budget and number of ads, which is a key factor for a successful advertising campaign on Google.

This approach ensures that you get maximum value from your advertising investments, with personalized solutions tailored to your specific needs and goals.

Our process for launching a new advertising campaign on Google is well structured and organized to ensure a quick and efficient start. Here's what this process includes:

1. Preliminary consultation and analysis - We hold a meeting to discuss your goals and requirements. We analyze the target audience, competition, and necessary keywords. This stage usually takes 1-2 business days.
2. Creating a plan and strategy - Based on the gathered information, we compile a detailed plan for the campaign, including the structure of the ads, the budget, and expected results. This process can take an additional 1-2 business days.
3. Design and creation of ads - We prepare the advertising messages, graphics, and landing pages, ensuring that all elements are optimized for maximum effectiveness. This can take between 2 and 5 business days, depending on the complexity of the campaign and the number of target pages.
4. Setup and configuration in Google Ads - Once the ads are ready, we configure them in Google Ads, including setting up targeting, budgets, and the schedule for display. This stage usually takes 1-2 business days.
5. Review and final corrections - We conduct a final review of the campaign to ensure everything is set up correctly and ready to launch. If corrections are needed, we make them within another business day.

Typically, the entire process takes between 5 and 10 business days, depending on the complexity of the campaign and the number of target pages. We strive to launch your ads on Google as quickly as possible, while ensuring high quality and effectiveness of the campaigns.

Google is a constantly changing and dynamic environment where keeping up with the news, trends, and seasonality is crucial for achieving good results.

Here are several key reasons why a campaign is managed and optimized every month:

1. Changes in competition - Competition in online advertising is intense and constantly changing. New competitors may enter the market, and existing ones may change their strategies and budgets. Regular optimization ensures that your ads remain competitive and effective.
2. Adapting to new trends - Consumer behavior trends change rapidly. Optimization allows campaigns to adapt to these changes, using new keywords and advertising messages that meet the current needs and interests of the audience.
3. Improving quality rating - Google Ads uses a quality rating to determine the position and cost of ads. Regular campaign optimization helps improve this rating by enhancing the relevance and quality of the ads and landing pages.
4. Cost optimization - Daily management and monthly optimization allow effective budget management. This includes reallocating costs to more effective campaigns and eliminating ineffective expenses, leading to a higher return on investment (ROI).
5. Analysis and reporting of results - Regular analysis and optimization provide valuable data on the effectiveness of campaigns. This includes monitoring key metrics such as clicks, conversions, and costs, which allows informed decisions to be made and strategies to be adjusted for improving results.
6. Tests and experiments - Continuous management allows for conducting A/B tests and other experiments with advertising messages, landing pages, and targeting strategies. This helps discover the most effective approaches and improve campaigns over time.