Advertising on Instagram

There are several popular pricing models among agencies, and the most widespread is a percentage of the expenses for Instagram ads.

We think this model is not very good because it does not motivate the agency to reduce your advertising costs. The more you spend on Instagram, the more the agency gets.

The second popular model is to determine the price by the number of advertising posts on your wall on Instagram. Yes, this is one of the parameters we use to determine the price, but it is not leading because, again, it does not motivate to optimize the ads on Instagram but to publish the maximum number of posts to make more money.

We determine the price for our service based on the goals set. The higher your expectations and the results you want to achieve, the more work awaits us.

We always strive to achieve a perfect balance between budget and number of ads. According to us, this is the key factor for a successful advertising campaign on Instagram.

Keep in mind that people quickly smell ads and usually do not like the idea of being pushed, and if we overdo the number of posts, it is very likely to repel them rather than attract them.

For new campaigns, we prefer to start with minimal budgets and explore growth opportunities, measure achieved results, and continuously seek new opportunities to reach new potential clients.

Within a range of £200 - £300 per month, we can measure the potential of the ads and make future results more predictable.

For existing campaigns, we look for optimization opportunities and more precise audience targeting usually to reduce advertising costs.

Still, an advertising budget of £50 or £100 per month usually does not bring the desired results. There are exceptions, but they are rare. It is quite normal for a proven and well-optimized campaign on Instagram to spend between £500 and £2000 per month. Such budgets are fully justified and justified if they bring new clients and significantly increase sales.

Your advertising campaign on Instagram will be developed by highly qualified, certified specialists with years of experience in the field.

All our campaigns are developed according to your needs and requirements and are focused on achieving excellent results that can be measured.

We follow modern trends and love to experiment, but we create advertising messages through proven principles over time.

The support of the advertisement on Instagram will be entirely our responsibility, and you can be calm that there is someone to take care of achieving the set goals in the long term.

The time to develop an advertising campaign on Instagram and prepare the advertising posts depends on many factors.

Before we start working on the ads on Instagram, we make a plan and determine the number of posts on a monthly basis on your wall and the necessary time for their preparation, we determine the budget and set goals to achieve.

Before we publish anything, we provide it for approval, providing time for comments from the client, and in most cases, it is impossible to predict how long it will take.

Our experience shows that launching a new advertising campaign on Instagram usually takes between 3 and 10 working days.

Instagram is a social network that is dynamic and constantly changing. If you do not have regular posts on your Instagram wall, you will quickly be forgotten, and the results you have achieved so far will quickly evaporate.

Experiments with different messages, images, and video will show us what works for your business at the moment and what does not. However, the situation may be completely different every 2-3 months.

Optimizing the audience will reduce advertising budgets and increase conversions. Constant growth in followers significantly increases your chances for successful advertising campaigns on Instagram in the future.

Most clients expect orders to start pouring in immediately after launching their ads on Instagram as if they could not handle so much work all at once. Unfortunately, in most cases, it does not happen that way. Think about it, as a client, how long do you need to decide to buy something? When it comes to everyday small purchases, you probably do not think about them for long, but for everything else, you first check the price in several places, then research the potential suppliers, and only then decide from whom to buy.

The process is slow and takes from a week to several months depending on the type of product or service. Our experience shows that real results start to become apparent only in the second, third month.

Of course. It is not necessary to pay agency fees if you have enough time, limited funds, and basic technical literacy.

Initially, you will likely spend money without achieving the results you want and quickly decide that advertising on Instagram does not work, but if you dedicate a significant part of your free time to start learning the different options and techniques for optimizations and targeting, you will begin to see the desired progress.

The question here is how motivated you are, whether it is interesting and fun for you to engage in this, and how much free time and resources you have.